5 Things to keep your subscribers

According to the designers of MailChimp, emails have an opening of only 32% of emails rates, so you must prevent the abandonment of your mailing list.The expert Karen Talavera emails but offers five tips to make sure that people who are more tempted to withdraw from your mailing list change their minds and continue to maintain a relationship with you.Offer an alternative: it does not matter for you to remove your unsubscribe button of your emails. But you can offer an alternative to the outright abandonment by offering an option to reduce the frequency of receipt of your email, eg monthly instead of weekly. Consider also the buying cycle of your products and services and customize your send mails accordingly.Offer Categories: if you send promotional emails that you are at risk to test the tolerance of your current and potential customers. But if you have several categories such as email newsletters, videos and blogs you increase your chances to maintain the interest of your recipients.Think address changes: time to keep your mailing list you must also provide the option of a change of email address. People change their address for three reasons: a new job and thus a new business address, a change of home address to the business address or vice versa, and a way to manage the receipt of spam.Consider the following formats: 60% of emails are now open in mobility. So you need to adapt your content to smaller screens and avoid HTML. In such an environment you ask your users on any platform they receive their message and broadcast e-mails accordingly.Go beyond e-mail: it is not because a person refuses emails now she is no longer interested in your service offering. If it is an active client continue to communicate with him with the traditional channels of communication or through social media. You must also have the tools to assess your customers' purchases on all your platforms to identify those that are best matched to their needs.